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“100% Optical was a great success for us. We were able to provide a great experience to our audience and we exceeded both our registration and attendance targets. Ultra partnered with us every step of the way and we couldn’t have done it without them. Thank you!”


Declan Bailey – Head of Marketing, Hakim Group


The ExCeL, London


“We are exhibiting Hakim Group at the show 100% Optical. We have a space of 8m x 7m. We are opposite an area where attendees will be gathering to listen to talks from people in the Optical Industry. What do you think we can do?”



We designed and executed a unique concept for the exhibition. The flooring for the stand was raised by 40 mm dressed with a pink carpet to match their branding colours. We also added LED lighting around the flooring to highlight the area further.


We built a large LED video wall to display content the client wished to showcase. With the use of 90-Degree LED panels we were able to create a separate visual graphic to the side of the stand, this also allowed us to extend content from the larger screen to give a unique visual effect.
We designed a frame to the height of the screen so that it could be enclosed. We incorporated a door within the frame to create a small storage area for personal belongings.

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